eHealthy Eating For was launched to provide a source of valuable information to concerned parents and others about the poor diets and nutritional outcomes for today's children.

The last few decades have seen a significant reduction in the quality of available food, as the food supply has been increasingly industrialised and natural foods marginalised. This site seeks to redress the balance and provide a source of information for people who wish to improve their family's diet.

Although the site concerns itself predominantly with children, its message of healthy eating and nutritional education is also valuable to adults who wish to improve their diet.